Enhancing ESL Writing Classrooms through Modelling Approach and Artificial Intelligence: Part 2

Building upon Part 1, this write-up addresses Task 2 and Task 3 of the SPM 2023 Part 2 essay question, continuing the discussion on the integration of AI tools and the modelling approach. Previously, the focus was on Task 1.

TASK 2

ChatGPT

The advertisement is interesting for certain reasons. First, it shows a happy family enjoying their meal, which creates a warm and friendly feeling. Also, the close-up shots of the crispy chicken make the food look very tasty. Moreover, the catchy slogan, “It’s Finger Lickin’ Good,” stays in the viewer’s mind. As a result, the ad makes people feel hungry and want to visit KFC.

Gemini AI

The advertisement is interesting for certain reasons, notably its unexpected delivery method. Instead of a typical car or person, a drone brings the KFC, creating a sense of novelty. Furthermore, the immediate shift in the friends' moods, from sadness to joy upon the arrival of the chicken, effectively communicates the satisfaction associated with KFC. Consequently, the focus on a relatable scenario, forgetting the food for a picnic, draws viewers in. Finally, the combination of the visual surprise and the sensory suggestion of the aroma makes the advertisement quite engaging and memorable.

Copilot's initial response demonstrates that the modelling approach involves a close look at how cohesive devices function. Teachers might guide students to identify these devices within text. Teachers should be prepared for potential inaccuracies in students' initial attempts at identification.

TASK 3

For Task 3, teachers have the discretion to direct student focus. The examples provided by Copilot and Gemini AI highlight "less common lexis" as a possibility. Activities could include identifying these words, exploring their meanings, and, importantly, practising their usage by constructing original sentences.

Copilot

Advertisements wield immense influence by leveraging persuasive techniques and psychological triggers. Through captivating imagery and evocative storytelling, they cultivate desire and foster an emotional connection with consumers. Strategic placement and repetition enhance brand salience, embedding products in subconscious thought. Additionally, clever rhetoric and aspirational messaging engender perceived necessity, subtly steering purchasing decisions and amplifying consumer inclination toward specific goods.

The Gemini AI response below clearly indicates that teachers can direct students to analyse complex sentence structures, which are crucial for achieving higher language scores. Working collaboratively, students can review the characteristics of complex sentences and then explain these features to the class using examples extracted from the paragraph provided by Gemini AI.

Advertisements wield considerable influence over consumer choices because they strategically tap into desires and needs, often creating associations between products and aspirational lifestyles. By employing persuasive language and visually appealing imagery, advertisements can subtly shape perceptions and cultivate a sense of necessity for items individuals might not otherwise consider. Furthermore, repeated exposure to catchy slogans and attractive presentations can lead to brand recognition and familiarity, which, in turn, can significantly impact purchasing decisions when consumers are faced with multiple options. Consequently, through these multifaceted techniques, advertisements effectively guide and sometimes even dictate consumer behavior in the marketplace. 

Fundamentally, the modelling approach acts as a vital link between students and teachers, promoting clearer understanding of lessons. Through active involvement and interactive methods facilitated by modelling, students are encouraged to take initiative. This fosters collaboration, enabling them to communicate within their working groups and develop new communicative relationships. As a result, classroom learning quality is enhanced. Moreover, Rexhepi (2021) highlights the utility of modelling in providing students with focused "pointer" questions to guide discussion and activate prior knowledge.